Word of mouth has always been an incredibly powerful marketing tool. We’re far likelier to trust a product recommendation from a friend, neighbour, loved one, or even acquaintance than we are from even the slickest sales associate.
“Marketing is not easy,” writes Neil Asher of Roar Local. “If you’re a small local business with a small budget, it can be even more difficult.” He couldn’t be more right – especially if you’re a small business owner, marketing can be one of the most difficult challenges you’ll ever tackle. And yes, that applies even if you […]
“Bootstrapping a business is not without its challenges,” writes Entrepreneur’s Michelle Goodman. “Besides the long hours and the strain on personal relationships, it can be tricky to split one’s creative juices between two professional pursuits.” She’s certainly not wrong.
“Starting a small business,” explains BrightGauge co-founder Eric Dosal, “is a lot like riding an intense roller coaster. There are tons of twists, turns, loops, ups, and downs.” He’s not wrong. Running a small business is one of the most intense – yet most intensely rewarding – experiences you’ll likely ever go through.
I’d like to start today’s piece off with a question – how many of you are avid watchers of Chef Ramsay’s Kitchen Nightmare? As a follow up, do any of you remember when, a few years back, the good chef decided to visit Amy’s Baking Company? Don’t worry, there is actually a point to these questions.
A dedicated server is one of the most powerful hosting options out there. You’ve got more power at your fingertips than with any other solution, and significantly higher performance as a result. Even better, if you’re using an unmanaged option, you have complete root access – meaning you can control pretty much everything.
An Era Of Distraction If you have an interest in marketing, you’ve probably heard the term “elevator pitch” on at least one occasion. It’s a short, compelling summary of a business which sums up exactly what it does – and exactly how it’s useful to a prospective client.
Being a small business owner is no easy task. More often than not, you’re trying to break into a well-established market, going head-to-head with industry veterans. On top of that, there are literally hundreds of variables you need to account for – from marketing to staff to supply and demand.
In the month or so since our last roundup, there’s been a lot going on in the world of small business, web hosting, and general technology news. This is a time of year to reflect on what’s happened through the year and start looking toward next year. Gartner’s list of the top 10 IT trends […]
Indie game development is a highly competitive, extremely saturated corner of the market. You don’t have to be anywhere near the gaming sector to realize that anybody who succeeds as an independent game developer knows what it takes to stand out. Insights gleaned from this industry reflect the nature of the modern startup and small business environment.
