You’ve heard it all before – how mobile has changed the way we work, communicate, and live. How the advent of the smartphone has allowed employees to be more connected than ever before. How, if your business is doing nothing to implement mobile tech, you’re going to end up eating the dust of the competition.
Many of you have heard all this, but haven’t really received an adequate explanation as to why this is the case. What is it about mobile that makes it such a powerful tool for business? And why, specifically, is it so important to your organization in particular?
There are a few reasons for that.
Work From Anywhere, At Any Time
“Every startup needs to have a mobile technology strategy,” explains r-Squared Computing owner Rosas-Guyon in an interview with American Express. “The rapid rise of smartphones and tablets have liberated workers from being chained behind a desktop computer.”
What that means is that you and your employees can work from pretty much everywhere, collaborating on projects no matter where they happen to be. This in conjunction with all the powerful business apps that exist on smartphones means your organization will be far more efficient as a result. You’ll get more done and be better off for it.
Having a mobile platform in place also makes your business significantly more agile where crisis management is concerned. You no longer need to wait until you’re in the office to deal with a problem – you can simply pull out your phone, at which point you’ll receive a full report on the problem. From there, you can easily work out what to do about it – without ever having to set foot in the office.
In a small business or startup – where even a minor error could be catastrophic – this level of agility is incredibly valuable. There’s more to smartphones than business agility, however. They’re also a powerful tool that you can use to connect with your customers.
Consumer Relationships And App Development
You’ll find plenty of people online who will recommend that you develop a mobile application for your business. I’m one of them. Simply put, offering your customers a mobile platform through which they can connect with your brand is one of the best ways to foster brand loyalty. Even better, it allows you to gather invaluable information about their purchasing habits and demographic.
This, in turn, will allow you to get a better handle on the market you’re working with – allowing you to work much smarter than you would otherwise.
The Mobile Revolution And You
Smartphones and tablets have changed the way we work and connect. In so doing, they’ve also changed the business world. The most successful organizations are those that have been able to adapt to this change. Make sure your small business is among them – otherwise, you’re going to wind up being left behind.
Image credit: Marc Müller
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