An Era Of Distraction If you have an interest in marketing, you’ve probably heard the term “elevator pitch” on at least one occasion. It’s a short, compelling summary of a business which sums up exactly what it does – and exactly how it’s useful to a prospective client.
Being a small business owner is no easy task. More often than not, you’re trying to break into a well-established market, going head-to-head with industry veterans. On top of that, there are literally hundreds of variables you need to account for – from marketing to staff to supply and demand.
In the month or so since our last roundup, there’s been a lot going on in the world of small business, web hosting, and general technology news. This is a time of year to reflect on what’s happened through the year and start looking toward next year. Gartner’s list of the top 10 IT trends […]
Indie game development is a highly competitive, extremely saturated corner of the market. You don’t have to be anywhere near the gaming sector to realize that anybody who succeeds as an independent game developer knows what it takes to stand out. Insights gleaned from this industry reflect the nature of the modern startup and small business environment.
We know that it can be a little overwhelming at times trying to stay on top of the latest news on Twitter, so this month we thought we’d make it easy for you. We’ve gathered some of the most tweeted, re-tweeted, and debated stories we’ve come across and put them in one spot for you.
You’ve heard it all before – how mobile has changed the way we work, communicate, and live. How the advent of the smartphone has allowed employees to be more connected than ever before. How, if your business is doing nothing to implement mobile tech, you’re going to end up eating the dust of the competition.
By now, you’ve likely heard the term ‘fault tolerance’ at least once. For those of you unfamiliar with its meaning, it refers to a computer system’s capacity to continue functioning in the event of hardware or software failure.
There’s no getting around it – marketing is absolutely vital to one’s success in the business world. If you ever want to see your small business going anywhere, you need to be able to market it effectively. You already know this, of course – and you probably know all the basics, as well.
If you haven’t already, it’s time to start thinking about setting up a website for your small business. After all, unless you’re primarily serving a community of technophobes, it’s more or less a guarantee that your target demographic uses the Internet. If you don’t have a website, you’re potentially missing out on a whole lot […]
We understand that there’s a never-ending stream of content being published online and that it can be hard to keep up. In that spirit, each month we gather together the best content from the worlds of small business, web hosting, and development to share with you.
