In 2026, every advertisement and email campaign strictly relies on the specialized infrastructure of MarTech and AdTech platforms. These systems not only allow the delivery of marketing content but also bring engagement and conversions across the industry. Yet, maintaining an infrastructure behind these platforms presents a challenge, from managing data volumes to defending against security […]
Although it may not seem like it today – in the era of Smartphones, Tablets, and Facebook – I think we can all agree that email is a pretty revolutionary technology. The development of email rendered a whole crop of traditional communications methods all but obsolete. But why does this matter?
Agile is a method of software development that came to prominence in the early years of this century. It is an iterative approach to development that breaks projects into small units that can be completed in short time frames. Agile became so popular that younger developers may not have experienced any other way of building […]
In this article, we’ll show you how to compare and analyze site traffic so you can take control of your site today.
So, you’re ready to take your online business to a whole new level. But where to start? A robust email marketing database may be the missing piece to your growth puzzle. “But wait,” you may be thinking. “Isn’t email marketing dead?” Contrary to popular belief, email marketing is alive and well — it has simply evolved. And […]
Another Google algorithm update has been rolled out. Has your ranking been impacted? Does Google find your website to be Mobile Friendly? If you aren’t sure, there are a number of ways you can find out if your Google ranking is doing well for smartphone users, or if you have some work to do. Should […]
Statistics show, mobile web browsing and searches have eclipsed that of laptops and desktops. There are nearly 1.9 billion mobile users, compared to about 1.8 billion desktop users. Capturing the hearts, minds and wallets of mobile device users takes deep expertise. Mobile marketing for your business is vastly different than traditional marketing, digital or otherwise.
In recent years new development practices and hosting technology have helped websites deal with the performance issues of delivering media-rich online experiences, but the delivery of third-party ads has been something that has consistently affected page load times for years.
We would like to introduce the first of our weekly tips to reduce the amount of spam you receive. From client-side filtering to server-side tweaking, we will show you how you can reduce the amount of spam you receive in your inbox on a weekly basis.
DomainKeys is an e-mail authentication system designed to verify the DNS domain of an e-mail sender and the message integrity. The DomainKeys specification has adopted aspects of Identified Internet Mail to create an enhanced protocol called DomainKeys Identified Mail (DKIM). This merged specification became the basis for an IETF Working Group which guided the specification […]
