Word of mouth has always been an incredibly powerful marketing tool. We’re far likelier to trust a product recommendation from a friend, neighbour, loved one, or even acquaintance than we are from even the slickest sales associate.
I’d like to start today’s piece off with a question – how many of you are avid watchers of Chef Ramsay’s Kitchen Nightmare? As a follow up, do any of you remember when, a few years back, the good chef decided to visit Amy’s Baking Company? Don’t worry, there is actually a point to these questions.
An Era Of Distraction
If you have an interest in marketing, you’ve probably heard the term “elevator pitch” on at least one occasion. It’s a short, compelling summary of a business which sums up exactly what it does – and exactly how it’s useful to a prospective client.
In the month or so since our last roundup, there’s been a lot going on in the world of small business, web hosting, and general technology news. This is a time of year to reflect on what’s happened through the year and start looking toward next year. Gartner’s list of the top 10 IT trends for 2015 is very insightful to where business is heading and can provide you with some ideas of what may be helpful to your business.
We know that it can be a little overwhelming at times trying to stay on top of the latest news on Twitter, so this month we thought we’d make it easy for you. We’ve gathered some of the most tweeted, re-tweeted, and debated stories we’ve come across and put them in one spot for you.
There’s no getting around it – marketing is absolutely vital to one’s success in the business world. If you ever want to see your small business going anywhere, you need to be able to market it effectively. You already know this, of course – and you probably know all the basics, as well.
We understand that there’s a never-ending stream of content being published online and that it can be hard to keep up. In that spirit, each month we gather together the best content from the worlds of small business, web hosting, and development to share with you.
This demo video is all about setting up a 301 redirect using cPanel. If you are looking to change domains names or simply combine URLs, using the 301 redirect will let you do so without losing all the benefits of your SEO efforts. If you’re using Plesk 10 and need to setup a 301 redirect check out our earlier demo video, here.
If you have any questions connect with us on Twitter.
We would like to introduce the first of our weekly tips to reduce the amount of spam you receive. From client-side filtering to server-side tweaking, we will show you how you can reduce the amount of spam you receive in your inbox on a weekly basis.
The first tip starts with optimizing Spam Assassin, a popular spam filter used mainly in Plesk hosting environments. Instead of boring you with text, we decided to put together a quick demo video on how to optimize the Spam Assassin’s spam sensitivity to increase the number of spam it catches.
The main takeaway here is that normal emails typically score between a 0 and 1. This means that the default sensitivity, 7, is very high and is likely to miss a lot of spam email. Most email that gets flagged as a 3 and above are typically spam and therefore by lowering the sensitivity, we allow Spam Assassin to catch and flag more spam.
The ServerMania team is full of incredibly talented and passionate technology experts who work hard each day to ensure our clients are empowered with the best server technology to meet their business goals. This month, we spoke to Jose Velilla, Customer Success Manager here at ServerMania.
It’s not hard for most of us to remember the good old days of dial up internet. While the content being loaded was significantly smaller than it is today, it could still take hours or even days to download some files. Thankfully, those days are long gone and many residential users even have access to speeds up to 1Gbps. But what advancements have been made for server connections?
During the month of October, ServerMania celebrated Computer Learning Month. We hope that you were able to learn a bit more about servers, through the various educational pieces we shared during the campaign period.
cPanel has introduced an updated licensing system for their popular web hosting control panel. In this blog, we’re outlining what exactly is changing in the licensing process and how this will impact current and future cPanel orders